About Us
AM Apparel is the style expression of a movement built on ambition, identity, and excellence.
As part of the AM Global Group, AM Apparel represents the next evolution of a brand that started with a single product and grew into a worldwide mentality.
From Apex Mouthguards to AM Global Group
Our journey began with Apex Mouthguards — a product that didn’t just perform, but built a culture.
Athletes, fighters, gym-goers, and driven individuals gravitated toward the Apex brand because it stood for something bigger than just equipment:
the pursuit of peak performance.
As the brand’s presence exploded, so did the vision.
The AM Global Group was created to house everything the community was becoming: a collective fueled by growth, power, and the desire to be the best version of yourself.
From that foundation, AM Apparel was born — giving people a way to wear the mentality they live by.
What “AM” Stands For
The truth? AM doesn’t officially stand for anything.
That’s intentional. It allows the brand to evolve, expand, and adapt without limits.
But within the culture, within the community, and within the mindset it represents, we align it with one core idea:
The Apex Mentality.
A way of thinking that pushes you to rise above, stay sharp, and take ownership of your craft.
To move like an apex predator —
focused, confident, disciplined, and always climbing.
AM represents being at the top of your game.
Being the best in your field.
Being the one others chase.
Clothing Built With Purpose
AM Apparel blends streetwear attitude with athletic influence, creating pieces that feel as bold as the mentality behind them.
Clean silhouettes. Premium fabrics. Strong identity. A presence you can wear.
These are clothes designed for movement, ambition, and confidence — whether you’re in the gym, out in the world, or building yourself in silence.
Part of a Movement
AM Apparel is more than fashion.
It’s a symbol of the mindset shared across the AM Movement and AM Global Group.
When you wear AM Apparel, you’re not just wearing a logo.
You’re representing your standards, your ambition, and your rise to the top.
This is AM Apparel.
Wear the mentality. Live the movement.